It isn’t what you are, but what you’re going to become. Intuition is fucking important. Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” Make work that fucking matters. You are the source of every ounce of give-a-damn that will ever exist in your work. Never let your guard down by thinking you’re fucking good enough. You need to sit down and sketch more fucking ideas because stalking your ex on facebook isn’t going to get you anywhere.
Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal. You are not your fucking work. While having drinks with Tibor Kalman one night, he told me, “When you make something no one hates, no one fucking loves it.” Don’t fucking quit. Even with the odds against you, time is against the odds. You’ve been placed in the crucial moment. Abandon the shelter of insecurity. Whatever can be captured in words can be conquered.
ultrafett.studio
Mariannenstraße 34
04157 Leipzig
Finn Vormann
3D rendering & webdesign
finn@ultrafett.studio
Tel: 010111010654
contact@ultrafett.studio
ultrafett.studio
Till Meyering
Branding & Editorial
till@ultrafett.studio
Andre Vorwerk
3D rendering & Animation
andre@ultrafett.studio
Opening hours:
Mon - Fri
9:00 - 18:00
Leonhard Laupichler
Branding & Type
leonhard@ultrafett.studio
Philipp Bulk
Music & Fashion creator
philipp@ultrafett.studio